This week Marie Stopes South Africa launched its first television advertising campaign, “I work at Marie Stopes.”
Designed to promote the non-profit organisation’s nationwide network of centres and national call centre, which allows potential clients to get information and book appointments over the phone, it also aims to communicate the important role sexual and reproductive health providers play in their communities.
The ad follows a smiling young woman leaving her house, greeting members of her community (an elderly lady, a group of boys playing football), arriving at work and dressing in her uniform, it is then revealed she is a Marie Stopes nurse.
“I love the way this advert brings home the concept that the faces of Marie Stopes are you and I, both as client and providers. Women like us, of all reproductive ages, require assistance with their sexual health needs,” says Denise Hunt, country director at Marie Stopes.
Hunt says she thinks the ad “really communicates the vision of our organization: we are in this together, doing good work, making the world a better place.”
The face of the ad is Cape Town-based model and actress Phaphama Nqabeni who plays the nurse, Phindiwe. She says that while she has always felt well-informed about sexual and reproductive health “this campaign made me aware of those who don’t have the same. It’s great to be part of an educating process,” Nqabeni says.
The ad is currently set to air on Soweto TV, Bay TV in Port Elizabeth, and Cape Town TV.